Despite the increased popularity of geek culture – movies based on comic books, videogames, virtual worlds – and the ubiquity of computers, the geek's close cousin, the nerd, still suffers from a negative stereotype in popular culture. This may help explain why women and minorities are increasingly shying away from careers in information technology, says Lori Kendall, a professor in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign.